“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed”

-Charles Darwin

The concept of collaboration has changed a bit since Darwin’s day, but its importance has only grown more and more since then. Today’s global economy demands businesses to run faster, more efficiently and cheaper than ever before. In tandem, our fast-paced world demands an ever-developing host of collaborative tools that serve to fuel productivity between people around the world.

It’s becoming increasingly clear that web-based collaboration tools are commandeering the market as the fastest and most effective (both in cost and execution) form of collaboration tools out there. These tools overcome the past inhibitions of long distances, high costs, logistical complication, etc. In addition, the cost effectiveness of these tools have made them readily available to smaller businesses, thus leveling out the playing field when it comes to  access to collaboration and project management systems.

As the functionality and speed of the plethora of web-based collaboration tools have developed, the focus has shifted onto user experience. There are countless tools available today that merely bundle a set of features and communications options together without any real consideration for how these services will be used by the average consumer. These tools ultimately fail in facilitating collaboration and efficiency. What’s required is a seamless and consistent experience, which is both intuitive and easy to use.